Comparing all the direct mail services you have available, postcards tend to be the most effective format. They convey a message clearly, yet remain affordable. Postcards are simple to design, easy to print, and are easily mailed without needing to be folded, packaged, or otherwise stuffed in envelopes.
Stick to what works. In addition to reaching a specifically targeted group, but they get read. Different from sales letters and brochures, a postcard doesn’t need to be opened, making them that much more convenient to read. A well designed, professionally printed card will appeal to people’s attention and make a simple and direct offer. This approach helps you make a strong first impression, and makes a good postcard impossible to ignore.
Postcards top the list in marketing plans with affordable options. Costing only pennies each, postcards provide you with an effective, targeted promotional tool for a fraction of the cost of traditional advertising. On top of their low price, they are also cheap to mail - in fact it’s less expensive to mail your advertisement as a postcard than it is to send a letter.
Postcards are simple to test. You can easily estimate the response you’ll get by using a postcard ROI calculator. Postcard marketing should be easy to test on a small scale, but use at a higher level. Testing response can be done with small batches of a hundred or two hundred cards. Once you find a formula that works well, that same design can be mailed to thousands.
I wish you success in your business!
Nic Transtrum
Marketing Insider, BizprintSolutions - CEO
Of all the direct mail options available, postcards tend to be the most effective format. They communicate a message clearly, while still being affordable. Postcards are simpler in design, less complicated to print, and are easily mailed without needing to be folded, packaged, or otherwise manipulated.
Why Is Postcard marketing important?
Postcard marketing is not merely a proven marketing tool, it’s a form of marketing that offers several unique benefits.
Postcards work. Not only do they reach a tightly targeted audience, but they get read. Unlike sales letters and brochures, a postcard doesn’t need to be opened, making them that much easier to read. A well designed, professionally printed card will attract the eye with an appealing image and make a simple and direct offer. This approach allows you to make a strong first impression, and makes a good postcard impossible to ignore.
Marketing plans need affordable options, and postcards top the list. Costing as low as pennies apiece, postcards provide you with an effective, targeted promotional tool for a fraction of the cost of traditional advertising. On top of their low price, they are also cheap to mail - it’s actually cheaper to mail your advertisement as a postcard than it is it to send a letter.
Postcards are simple to test and optimize. Postcard marketing provides you with an advertising strategy that is simple to test on a small scale, but use at a higher level. Testing response can be done with small batches of a hundred or two hundred cards. Once you find an approach that works well, that same design can be mailed out to many hundred, even thousands.
If you want an effective way to reach potential clients while still keeping within your marketing budget, a direct mail marketing campaign using postcards is worth considering.
Calculate your postcard ROI using this free postcard ROI calculator http://www.bizprintsolutions.com/postcards
I wish you success in your business.
Nic Transtrum
Marketing Insider, BizprintSolutions-CEO
Normal questions you might ask yourself:
· What are your business cards telling your customers and prospects about you?
· Do they convey the image you want?
· Are they accurate and up-to-date?
BUT, as a marketing tool you should ask:
· Do you treat your cards as little advertisements?
· Do they help increase sales?
· Do they set you apart from your competition?
· Do people perceive your professionalism, expertise and trustworthiness?
· Do they make people want to do business with you?
If not, can you AFFORD to keep using them? Think about what your current card is costing you, not in pennies but in terms of lost sales and missed opportunities. Are you being out-classed by your competition? If so, take action immediately!
If you haven’t updated your cards in the last year, if you’re using generic “printer’s special” cards, or, heaven forbid, if you’re using pre-perforated cards, it’s time to take a fresh look at your most powerful marketing tool. And YES, your business card is a marketing tool, and like all your other advertising, it needs a makeover from time to time.
First things first. Look at the OBVIOUS information on your card.
ACCURACY: Is the information on your card up-to-date? If you’ve added a website, changed locations, changed phone numbers, or earned new designations, redo your cards to reflect the changes. Passing out cards with crossed-out phone numbers is a sure way to lose credibility with prospects. Also, using a poor quality or outdated photograph is not good if your client doesn’t recognize you. Keep it current.
CONTENT: Describe what you do and what makes you unique. Give people a reason to do business with you. Are you exceptionally skilled (awards, designations, experience)? Easy to locate? Do you offer a guarantee or exceptional service? (Design hint: Don’t drop the font size and cram all that information on the front. Use the BACK of your card to double your advertising space.)
Now take a step back and look at the SUBTLE messages your card is sending. Remember you only have one chance to make a first impression. Make sure it’s a good one.
USEFULNESS: It’s a statistical fact that more people will keep your cards if they contain useful information. Is your business card useful? Almost ANY business can add something relevant to their business or industry which prospective customers will find useful. You might add a mortgage calculator, or most used numbers when moving into a new home such as electric, garbage and phone companies. Also, never underestimate the power of a thank you. Have you ever thought to write a personal note and have it printed on the back of your cards? have it printed on the back of your cards?
I hope this information helps you become a better Real Estate Marketer.
Nic Transtrum
Marketing Insider – Founder / CEO BizprintSolutions.com
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