Real Estate Postcards - Do you know if direct mail is right for you?

Comparing all the direct mail services you have available, postcards tend to be the most effective format. They convey a message clearly, yet remain affordable. Postcards are simple to design, easy to print, and are easily mailed without needing to be folded, packaged, or otherwise stuffed in envelopes. 

Stick to what works. In addition to reaching a specifically targeted group, but they get read. Different from sales letters and brochures, a postcard doesn’t need to be opened, making them that much more convenient to read. A well designed, professionally printed card will appeal to people’s attention and make a simple and direct offer. This approach helps you make a strong first impression, and makes a good postcard impossible to ignore.

Postcards top the list in marketing plans with affordable options. Costing only pennies each, postcards provide you with an effective, targeted promotional tool for a fraction of the cost of traditional advertising. On top of their low price, they are also cheap to mail - in fact it’s less expensive to mail your advertisement as a postcard than it is to send a letter.

Postcards are simple to test. You can easily estimate the response you’ll get by using a postcard ROI calculator. Postcard marketing should be easy to test on a small scale, but use at a higher level. Testing response can be done with small batches of a hundred or two hundred cards. Once you find a formula that works well, that same design can be mailed to thousands.

I wish you success in your business!

Nic Transtrum

Marketing Insider, BizprintSolutions - CEO